top of page

The foundation of all branding work:

  • Brand positioning

  • Mission, vision, and values

  • Target audience definition

  • Unique selling proposition (USP)

  • Brand voice and tone

  • Brand story

Brand Strategy

1

Creating the look and feel of the brand:

  • Logo design (primary logo, secondary logo, favicon)

  • Colour palette

  • Typography (font pairings and usage)

  • Iconography and graphic elements

  • Image style and usage guidelines

Visual Identity Design

2

A clear, easy-to-follow brand manual:

  • Logo usage rules

  • Colour codes (HEX, RGB, CMYK)

  • Font usage and hierarchy

  • Imagery and tone of voice direction

  • Do's and don'ts for consistency

Brand Guidelines

3

Templates and materials for day-to-day use:

  • Business cards

  • Letterheads and email signatures

  • Social media profile and post templates

  • Presentation templates

  • Packaging or product label design (if applicable)

Brand Collateral Design

4

Crafting what the brand says and how:

  • Tagline or slogan

  • Elevator pitch

  • Website messaging

  • Boilerplate for press releases or partnerships

  • Key brand messages per audience segment

Messaging Framework

5

Understanding where the brand fits:

  • Industry and competitor analysis

  • Trends in branding and design

  • Opportunities for differentiation

Competitor/Market Research

6

Branding is a key part of digital marketing, shaping how people see and connect with your business.

A strong brand builds a consistent and recognisable identity that reflects your values, personality, and message. It goes beyond just a logo or colour palette. Branding defines the look, feel, and tone of your business across every platform and customer interaction.

Good branding helps establish trust, build credibility, and create a sense of loyalty among your audience. When your visuals and messaging align, your brand tells a clear story that sets you apart from others in your industry.

In a competitive market, branding gives your business a distinct voice and identity. It helps people remember who you are and what you stand for, making it easier to attract and connect with the right customers.

Professional branding leaves a lasting impression and encourages real engagement. It helps people feel more connected to your business and builds long-term relationships with your audience.

tastes like sherbert creative solutions banner branding

Tastes Like Sherbert Creative Solutions

sage and smoke restaurant branding shoot

Sage & Smoke

pet pulse online flyer photoshoot

Pet Pulse Online

stoked collective brand kit

Stoked Collection

9.png

Branding

bottom of page