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The foundation of all branding work:

  • Brand positioning

  • Mission, vision, and values

  • Target audience definition

  • Unique selling proposition (USP)

  • Brand voice and tone

  • Brand story

Brand Strategy

1

Creating the look and feel of the brand:

  • Logo design (primary logo, secondary logo, favicon)

  • Colour palette

  • Typography (font pairings and usage)

  • Iconography and graphic elements

  • Image style and usage guidelines

Visual Identity Design

2

A clear, easy-to-follow brand manual:

  • Logo usage rules

  • Colour codes (HEX, RGB, CMYK)

  • Font usage and hierarchy

  • Imagery and tone of voice direction

  • Do's and don'ts for consistency

Brand Guidelines

3

Templates and materials for day-to-day use:

  • Business cards

  • Letterheads and email signatures

  • Social media profile and post templates

  • Presentation templates

  • Packaging or product label design (if applicable)

Brand Collateral Design

4

Crafting what the brand says and how:

  • Tagline or slogan

  • Elevator pitch

  • Website messaging

  • Boilerplate for press releases or partnerships

  • Key brand messages per audience segment

Messaging Framework

5

Understanding where the brand fits:

  • Industry and competitor analysis

  • Trends in branding and design

  • Opportunities for differentiation

Competitor/Market Research

6

Branding isn't just part of digital marketing. It's the heartbeat of how people see, feel, and remember your business.
A powerful brand creates a consistent, unforgettable identity that shouts your values, vibe, and message across every screen, post, and click. It's more than a logo or color. It's the look, tone, and energy your audience connects with every single time.


Strong branding builds trust fast, earns real credibility, and turns followers into loyal fans. When your visuals and voice sync up, your brand tells a story no one can copy.
In a packed market, great branding gives you a voice that cuts through. It helps people remember you, choose you, and stick with you.


Professional branding doesn't just get noticed. It sparks real engagement, builds deeper connections, and turns one-time visitors into long-term customers.
Your brand isn't just seen. It's felt. Let's make it unforgettable.

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Tastes Like Sherbert Creative Solutions

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Sage & Smoke

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Branding

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