The foundation of all branding work:
-
Brand positioning
-
Mission, vision, and values
-
Target audience definition
-
Unique selling proposition (USP)
-
Brand voice and tone
-
Brand story
Brand Strategy
1
Creating the look and feel of the brand:
-
Logo design (primary logo, secondary logo, favicon)
-
Colour palette
-
Typography (font pairings and usage)
-
Iconography and graphic elements
-
Image style and usage guidelines
Visual Identity Design
2
A clear, easy-to-follow brand manual:
-
Logo usage rules
-
Colour codes (HEX, RGB, CMYK)
-
Font usage and hierarchy
-
Imagery and tone of voice direction
-
Do's and don'ts for consistency
Brand Guidelines
3
Templates and materials for day-to-day use:
-
Business cards
-
Letterheads and email signatures
-
Social media profile and post templates
-
Presentation templates
-
Packaging or product label design (if applicable)
Brand Collateral Design
4
Crafting what the brand says and how:
-
Tagline or slogan
-
Elevator pitch
-
Website messaging
-
Boilerplate for press releases or partnerships
-
Key brand messages per audience segment
Messaging Framework
5
Understanding where the brand fits:
-
Industry and competitor analysis
-
Trends in branding and design
-
Opportunities for differentiation
Competitor/Market Research
6
Branding is a key part of digital marketing, shaping how people see and connect with your business.
A strong brand builds a consistent and recognisable identity that reflects your values, personality, and message. It goes beyond just a logo or colour palette. Branding defines the look, feel, and tone of your business across every platform and customer interaction.
Good branding helps establish trust, build credibility, and create a sense of loyalty among your audience. When your visuals and messaging align, your brand tells a clear story that sets you apart from others in your industry.
In a competitive market, branding gives your business a distinct voice and identity. It helps people remember who you are and what you stand for, making it easier to attract and connect with the right customers.
Professional branding leaves a lasting impression and encourages real engagement. It helps people feel more connected to your business and builds long-term relationships with your audience.

Tastes Like Sherbert Creative Solutions

Sage & Smoke

Pet Pulse Online

Stoked Collection
